NEXTLEE

NEXTLEE Group

DETAIL OF THE STRUCTURE:

In Alegria: overall workforce : 60 people

Main structure in charge of the wholesale, that exists since 2005.
Workforce of 20 people, 2 administrative offices, 3 warehouses for goods storage.
4 wholesale supply warehouses spread over the Algerian territory, depositaries of our products aimed at providing a maximum number of wholesalers with goods. A team of 15 people disposing if 8 vehicles in order to afford a direct supply to the hypermarkets and supermarkets which are beginning to flourish and to structure themselves.
5 retail outlets (shops) with 15 people, located in Algiers and Oran allowing a fast consumer and market feedback
2 supermarkets in Algiers with 10 persons (2 teams of 10) and 30% to 40% of the private label LEADER PRICE items.

EFFECTIVE AND REACTIVE

A perfect understanding of the market

NEXTLEE's strength had always been a perfect knowledge of the markets on which it represents its most notorious suppliers.

NEXTLEE Group has been able to become established as a stable and secure player despite the changing market and the continuously extending consumers' demands.

It is extremely important to have a good orientation and to master this type of market in order to block any parallel supply and untimely destocking that harm the right distribution of products and eventually discredit brands.

Our head office in France is the single contact point as regards the provisional schedules, orders,

payments and logistics related to our relationships with suppliers. We work with 3 to 6 month order forecasts and the turnover is calculated together with the company's suppliers at the beginning of the fiscal year.

Any firm order is taken in due time and stored by us in our warehouse located in Marseilles. Upon receipt of goods, once the products are arabized, bundled and repackaged if necessary, we move full export containers to our import organization in Algeria who clear and store the goods in our various warehouses of Algiers.

We have our own vehicles bearing the image of the brands we distribute. Our sales agents have at their disposal light vehicles which allow them to look around the sales outlets and ensure a quick restocking on time. We have established a specific commercial and price policy with the aim of keeping single price at the national level under the same terms for every intervenient.

OUR APPROACH

Always attentive

To be receptive and respond to the needs: because we ourselves are direct resellers, we are particularly sensitive to consumers' demands. Our sales policy adapts more and more as new markets emerge or new demands are created.

A BIT OF HISTORY

SINCE 1991

We have started our commercial business in Algeria in 1991 by supplying the market in tooth pastes, bar soaps, deodorants, shower gels, razors… via our suppliers who has entrusted us to distribute their products, knowing that during that period, Algeria was hit by a wave of violence which has worsened and turned into civil war, until 1998. It is only in 1999, that the election of Abdelaziz Bouteflika, candidate selected by the military and Boumediene's foreign affairs minister arouse great expectations and drove back violence

NEXTLEE Algeria