SINCE MANY YEARS, OUR GROUP HAS BEEN EVOLVING IN CHALLENGING AND CHANGING MARKETS


Thanks to our deep knowledge about the markets on which we work we were able to evolve and adapt to the territorial obligations whether at administrative, legislative, commercial or customs levels .

OUR GROUP

Our dimension allows a fast adaptability and a better work organization affording immediate reactivity
Our group Nextlee manages the distribution of the brands that it represents through our own structure from Marseilles to North Africa mainly.
Nextlee is implanted in Algeria and we wish to extend to neighboring countries at the first opportunity.
Its head office F.M.E ensures products compliance whenever necessary (arabization, personalization), before exporting.
Management at the local level is under our import subsidiary's responsibility, not only for the importation, storage, distribution, communication, but also for product monitoring up to the consumers.





OUR ACTIVITIES

FREIGHT/ FORWARDERS:

For many years, we have been working together with our freight forwarders both in Marseilles and Algeria. They are safe and reliable partners for our import and export operations.

LOGISTICS:

Our purchase unit in France deals with shipping the products from Marseilles ensuring their compliance (screen printing- shrink wrapping), storage, stuffing and shipment.
We have our own warehouse MD SUD.

DISTRIBUTION:

According to the market, it is mainly a direct distribution through the whole territories. It targets not only the traditional market, parapharmacy, mass distribution/ supermarkets and wholesale but also retail sale as well as hypermarkets and supermarkets.

MARKETING:

Our sales force and partners cover the whole territories.

Know us
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FREIGHT/FORWARDERS


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LOGISTICS

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DISTRIBUTION


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MARKETING

IN A FEW NUMBERS

NEXTLEE ALGE

More than 4 000 000

distributed products per year

More than 5 000

item

More than 1100 staff members

More than 500 wholesaler, hypermarkets and supermarkets

More than 120 rotations

Containers sized 20' and 40'

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BRAND BASED STRATEGY:

Our strategy and our strength:

Because in our brands portfolio, we exclusively have high quality products of European origin, our presence in mobile markets is strong.

The whole distributed brands rely on strong and authentic values that guarantee a constant renewed order. On this basis, our seriousness and know-how allows us to fully ensure the response expected from a demanding clientele.

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A FAIR TRADE AND PRICING POLICY:

Our group has a well studied trade and price policy and offers a unique product prices at national level under the same terms for all stakeholders. The price remains linear throughout the country in order to avoid any source of conflict.

In this type of market, being well oriented, reactive, knowing how to neutralize parallel supplies and untimely reduction of stocks is essential. Our staff members' professionalism is on this point, the backbone of our efficiency.

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EFFECTIVE DISTRIBUTION AND SUPLIES:

Our strategy and our strengths:

On every territory we have our own delivery vehicles customized with the colors of the brands for which we are in charge. Our professional teams regularly inspect retail sales areas allowing a selective and fast restocking.

Besides, we provide our own retail sales areas, which grant us immediate reactivity to the evolution of the costumers order.

Nos Fournisseurs

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Unilever

OUR BRANDS
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GlaxoSmithKline

OUR BRANDS
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SAS 3 Anneaux

OUR BRANDS
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ENERGIZER group

OUR BRANDS
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ZETRA B.V.

OUR BRANDS
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Unilever

OUR BRANDS
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MDD Group

OUR BRAND